A recognition of its decades-long support for the local art scene

As it celebrates its 59th anniversary this year, Metrobank is choosing to highlight its legacy of supporting local artists, remaining true to the mission of its founder, Dr. George S.K. Ty. For years, Metrobank and the Metrobank Foundation have been at the forefront of this initiative. Choosing to celebrate this milestone this year is crucial, with the pandemic continually challenging many industries and communities, and with the arts undoubtedly playing a important role by providing hope.

Metrobank Art and Design Excellence

With museums and most exhibit halls forced to their doors closed to the public, this pandemic has made life difficult for many artists, to a point that some are even on the brink of leaving their creative careers. To support them, the bank and its foundation organized a client-nurturing art event, through the Metrobank Art and Design Excellence (MADE) program, exclusive to its Ultra-High-Net-Worth (UHNW) clientele. The bank saw the opportunity to engage with its UNHW clients, whose discerning taste and love for the arts can potentially help society at large. Thus, the birth of “A Meaningful Private Auction by Metrobank.”

The event brought together attendees from the bank and its clientele, as well as former MADE awardees—all in solidarity to keep the Philippine art scene alive. As a result, 11 out of 13 paintings were sold and cash assistance amounting to about half a million pesos was raised. This meaningful participation of the bank’s customers enabled them to help struggling artists augment the medical and financial needs of their families. Moreover, by keeping customers attuned to the bank’s advocacies, they will have a more in-depth understanding of what the brand stands for.

Notably, “A Meaningful Private Auction by Metrobank” was recently recognized as a winner of a Bronze Stevie award in the Corporate & Community-Customer Engagement Event category in the 18th Annual International Business Awards (IBAs), one of the world’s premier business award programs. The 2021 IBAs received entries from organizations in 63 nations and territories, coming from individuals and organizations worldwide—public and private, for-profit and non-profit, large and small—who were eligible to submit nominations.

To continue its mission of aiding and recognizing local talents, Metrobank resumed its MADE program awarding ceremony last September. With the theme “SPECTRUM: The Art of Possibilities,” this year’s event aimed to encourage Filipino artists to tap into the expansive realm of creativity and transpose their spectrum of ideas into works that mirror the human experience and reshape the world anew.

Established in 1984, MADE has served as a platform to discover the most passionate and persistent creative visionaries in the country. To date, more than 400 visual artists and design professionals have been recognized.

Through this progressive initiative, the Metrobank Foundation aims to sustain its mission of fostering Filipino artistry and creative excellence. “Investing in our painters was one way of expressing my belief in Filipino talent and gifts,” its founder, Dr. George S.K. Ty, once said. “The businessman in me saw the investment side of buying good works. The other side was a way of giving back by supporting local artists.”

To get updates about 2021 MADE activities, follow its official social media accounts on Facebook and Instagram.


Source: Manila Bulletin (https://mb.com.ph/2021/10/04/a-meaningful-private-auction-by-metrobank-bags-bronze-stevie-award/?utm_source=rss&utm_medium=rss&utm_campaign=a-meaningful-private-auction-by-metrobank-bags-bronze-stevie-award)