IU is one of the artists from Kakao Entertainment Corp. whose songs were taken down

Hallyu (Korean wave) is a major driver of culture today. The South Korean entertainment industry is booming thanks to K-drama and K-pop. The latter in particular has become so popular worldwide for its slick choreographies, distinct and “fluffy” melodies, production value, and cute idols.

K-pop fans from all over the world were shocked early this March as some of their favorite Korean songs went missing on Spotify. This came as a bigger surprise considering that the event, which some people consider a “purge,” happened when the audio streaming giant had just become available in South Korea.

To put it simply, the sudden disappearance of thousands of Korean songs was due to the expiration of the global licensing agreement between one of South Korea’s largest music distributor, Kakao Entertainment Corp.—formerly known as Kakao M—and Spotify. Among those removed from the streaming platform were songs by Kakao Entertainment Corp.’s artists namely IU, Seventeen, MONSTA X, Loona, Astro, The Boyz, GFriend, (G)I-DLE, Mamamoo, MOMOLAND, Epik High, VIXX, HyunA, and many more.

For a while, this deprived all of the 345 million global listeners of Spotify from across 170 countries to miss out on some K-pop music. Luckily, this issue has been fixed, and the two have come in an agreement.

A representative of the streaming platform has confirmed in a statement that Kakao Entertainment’s content and artists are back. “We remain committed to making a positive impact on Korea’s music streaming ecosystem through our partnerships with artists, labels, and local rights holders,” the representative added.

“Through its diverse partnerships around the world including Spotify, Kakao Entertainment hopes that music lovers around the world can easily access its artists’ and music content to enjoy K-pop. Kakao Entertainment remains committed to the Korean music ecosystem and its growth and will continue protecting the rights of artists, labels and local rights holders going forward,” said a spokesperson for Kakao Entertainment Corp.  

Source: Manila Bulletin (https://mb.com.ph/2021/03/27/k-pop-music-restored-in-largest-global-streaming-service/?utm_source=rss&utm_medium=rss&utm_campaign=k-pop-music-restored-in-largest-global-streaming-service)